1
: of or relating to a brand name
brand-name products
2
: having a well-known and usually highly regarded or marketable name
brand-name authors
the … party lacks brand-name guests or good food—Ryan Lizza
1
: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark
2
: one having a well-known and usually highly regarded or marketable name
Cite this Entry
“Brand-name.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/brand-name. Accessed 20 Oct. 2026.
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